Many homebuyers start their search online and explore neighborhoods during open house events before reaching out to a real estate agent. This year, hosting an open house remains a powerful marketing tool to attract serious buyers. A well-executed open house can generate buzz, create urgency, and showcase a property’s best features. Hosting an open house? Here are three ways to make it a success in [market-city].
Research and Market
Hosting an open house successfully starts long before the event itself. Begin by analyzing comparable properties in the area to ensure the house is priced attractively. An average home priced at the top of the market may deter serious buyers, while a competitively priced listing can drive multiple offers, often above asking, and lead to a faster sale than other neighborhood properties.
Once the right price is set, ramp up marketing efforts. Promote the open house across digital platforms, print materials, and real estate networks. Notify agents in advance and consider hosting an agent-only preview to build interest. On the day of the event, maximize visibility with clear, strategic signage—starting from major roads and community hubs like shopping centers—to guide potential buyers to the house. The more exposure, the better the turnout, increasing the chances of securing strong offers.
Preparing the House
Hosting an open house requires the home to be as “show ready” as possible to make a lasting impression on potential buyers. Agents and homeowners should collaborate to ensure the property is presented in its best light. Decluttering and staging are essential—remove excess furniture, depersonalize spaces, and create an inviting atmosphere. Clean windows to maximize natural light, and make sure kitchens and bathrooms shine. Landscaping should be well-maintained, with tools, toys, and unnecessary items stored away to enhance curb appeal.
On the day of the open house, focus on the details that make a difference. Empty all trash bins, ensure bathrooms are stocked with toilet paper and fresh towels, and put away personal hygiene items like toothbrushes and razors. Dishes should be cleaned and stored, countertops wiped down, and toilets given a final scrub. Vacuum carpets, mop floors, and clear all exterior walkways of leaves and debris. Watering the lawn and plants just before the event can help create a fresh, welcoming first impression. A well-prepared home not only attracts more interest but increases the chances of receiving strong offers.
Being a Good Host
During the open house, welcome anyone who walks in. Invite them to sign in, explaining to each guest that they want to let the homeowner know how successful the open house was. Sign-in sheets should allow guests to leave contact information. Have high-gloss color information sheets on the property for guests to take.
Light candles during an open house and play neutral music or a sporting event on television. This helps create a homey atmosphere. Offer cookies or bagels with water for guests. Ask attendees what they are looking for and what they thought of the house. If there are disclosures, provide that when people walk in. If there is a home highlight, show it off so people don’t overlook it.
Hosting an open house is just the first step—following up is where the real opportunities lie. Be sure to thank attendees and reach out to those who provided contact information or attended with their agent. Thoughtful follow-ups can reveal valuable insights about buyer interest, feedback on the house, and whether the pricing aligns with market expectations. This year’s fast-moving market, most listings have a two- to three-week window before they lose momentum, making timely feedback crucial for adjusting your strategy and securing offers. The more insights you gather, the better your chances of a successful sale.
